(Senior) Account Executive, Real Estate (m/w/d)

As Account Executive at Primefold, you bring new customers on board. You own the sales cycle from first conversation to signed contract: you start the conversations, qualify the interest, run the discovery and demo calls together with a Solutions Engineer, and close the deal.

This is a hands-on role in a young sales team. You report to our Head of Sales and work closely with Go-to-Market, Customer Experience and the founders. Our products are new, our messaging is still sharpening, and you will help shape how we sell them. Your main focus is Real Estate Intelligence (RI), selling to asset managers, investors, property managers and digital managers, including their respective department directors. XI is our second product, and you will learn where it fits in the same conversations.

What you will do:

• Outreach and meeting generation: Start conversations with the right people at real estate investment and asset management firms, by email, LinkedIn and phone, and turn replies into booked meetings.
• Discovery and demos: Run first calls and product demos in German and English. Listen first, understand how the asset manager works and where documents and data slow them down, then show how Primefold solves it.
• Deal ownership: Move deals from first meeting to signature. Build the business case with the customer, handle objections and involve the right colleagues at the right time.
• Pipeline hygiene: Keep every contact, deal, call and mail up to date in HubSpot. Your reporting comes from the system, not from memory.
• Weekly reporting: Share outreach volume, conversion rates and a few sample messages with your Head of Sales, so we can improve tone and approach together.
• Handover to Customer Experience: Make a clean handover when a deal closes, so the customer starts well.
• Voice of the market: Bring back what you hear from prospects: objections, competitors, wishes. Help Product, GTM and Sales sharpen our message and our ICP.
• Events: Represent Primefold at selected industry events and follow up on the conversations you start there.

What success looks like:

• After 1 month, you understand our products, our customers and our tone of voice. You have started outreach on your first account lists, and your first meetings are booked.
• After 3 months, you run your own pipeline with steady meeting flow. You have your first deals in late stages and your CRM is clean and up to date.
• After 6 months, you close deals independently and have contributed to what works in our sales approach. Your market feedback is visible in our messaging and ICP.

Location: Remote, but you must be based in Germany. Berlin preferred. You will travel to customers, events and team workshops from time to time.

• 4+ years of B2B sales experience in an Account Executive or similar sales role (ideally in SaaS or AI products), or in a sales-related role within the real estate industry, such as Commercial Real Estate Broker, Transaction Manager or Asset Manager
• Real estate or PropTech experience is a must: you understand how asset management teams work, from leases, rent rolls and portfolio KPIs to investor and bank reporting, and the data gaps between the many systems, spreadsheets and reports they work with
• Confident in talking to real estate companies across the real estate operational value chain, and in explaining an AI-based product in simple words
• Fluent German and English, written and spoken. Our sales conversations run German-first
• A track record of generating your own outbound pipeline, not only working on leads that are handed to you
• Comfort with HubSpot or other CRMs, and the discipline to keep it clean
• Curiosity about AI tools, and a habit of using them in your own work
• Experience in a start-up or scale-up of 20 to 150 people is a strong advantage

You are curious, direct and persistent without being pushy. You feel at home in the real estate world. You like talking to people, you ask good questions, and you are honest with customers about what the product can and cannot do. You are comfortable in an environment where things change quickly and not everything is written down yet. You take ownership of your pipeline and your numbers, you ask for help early, and you share what you learn with the team.

This role is not for someone who needs a finished playbook, a perfectly packaged product and a full pipeline on day one. We are building these things, and you will help us do it. It is also not a pure outbound role: you take a deal all the way to the end, not only book meetings and hand them over. Pricing, ICP and deck structure are set together with leadership. You bring the market feedback, you do not have to invent them alone.

At Primefold, we are building AI-native platforms that transform fragmented data into decisions teams can act on. Experience Intelligence (XI) turns surveys and experience data into answers teams can act on. Real Estate Intelligence (RI) is our purpose-built product for real estate investment and asset management, helping teams work across leases, rent rolls and portfolio documents. We build for complex, high-stakes environments where decisions depend on large amounts of unstructured information and disconnected systems.

Working at Primefold is an opportunity to shape how AI is used in real estate business workflows, and to bring that work directly to customers. The pace of our industry and the rapid development of AI mean you will work in a fast-paced, collaborative environment, surrounded by people who care about what they build.

You will have, and will be expected to have, a strong voice, and to directly shape the growth of the company.

Primefold lives by a humanistic approach to work: collaborative, egoless, transparent and responsive. You will work with a team of diverse backgrounds and skills, with the ownership and support to do your best work.

What we offer
A competitive base salary, flexible depending on your experience, with an attractive variable part on top. Your commission on new business is uncapped, so your total earnings can reach well into six figures. You also share in our success through equity.